Cognitive Bias of the Week: Self-Serving Bias

Cognitive Bias of the Week: Self-Serving Bias

In my first “Cognitive Bias of the Week” (CBotW) post I discussed the “liking bias” in some detail and how this bias can play a role in shaping politics and business. In this second CBotW post I will be taking on the “self-serving bias” and, in particular, its effects on business. Read More »