Own Your Label

Own Your Label

Recently, I was meeting with a “prospective client” and as we continued to talk it became more and more apparent to me that this person was not in fact a “prospective client” after all as his company’s needs really did not align with the services that my company delivers. For those of you reading this who are experienced “biz dev” types this sort of thing probably happens to you all the time and – truth be told – I’ve done enough biz dev myself at this point in my career to have had this happen to me numerous times before as well but this time something was different. Read More »