The Low Cost of Failure

The Low Cost of Failure

The media loves to tell us stories about the “high cost of failure” – think, Lehman Brothers bankruptcy at about $619 billion dollars (2008), BP’s Deepwater Horizon Gulf of Mexico oil spill at about $65 billion dollars (2010 to present), Yahoo’s total compensation paid to Marissa Mayer for failing to turn the company around at about $137 million dollars (2012 to present), etc. Indeed, the media can keep such stories alive for many months (and sometimes for years) which has the collective effect of lowering our individual appetites to incur risk. Read More »